Monday, October 4, 2010

The Way of the Future


BLOG: short for web log, is a type of website usually maintained by an individual with regular entries of commentary and other interesting (and sometimes not so interesting) material. Blogs are the leading social media outlet available to contemporary society transforming media monologues into social media dialogues. They are interactive, allowing visitors to read, leave comments and forward to their friends. A typical blog combines text, images, videos and links to other blogs, websites and the like. They are revolutionising the way in which we obtain information and insight into many industries – there are blogs on just about anything and everything. This form social media is also allowing people to build relationships where they can share ideas, learn, make friends and even do business with people having similar interests from all around the world. The blogsphere has doubled in size every six months for the last three years... A scary statistic, (and this would only be scratching the surface) found on wikipedia was that a search engine for blogs Technorati, was tracking more than 112, 000, 000 blogs at the end of 2007. Hello!? It’s almost 2011 now, and blogs keep appearing more and more like a digital plague. No body counts them anymore; they are just too vast... In a nutshell, blogs are here to stay and if you are not reading them or publishing them, it’s time you jump on board because you will soon belong to the minority of people who use the internet!

So on a much smaller scale – what about the best FASHION blogs in Australia? Who are your stand outs? We may be new to this blogging thing too, but we have definitely got our ears to the ground, and know who’s who in the fashion blogging zoo. There are a few that have stood out to Rayon on a national level. Sassybella.com seems to be in the forefront of leading fashion blogs, stating this on their page:
"The SASSYBELLA.com fashion blog has been online since 2002. That's about the time Wikipedia mentions as the year the first fashion blogs began appearing. We are pretty proud of that fact and that SASSYBELLA has earned it's reputation as fashion blog of independence"

We believe that yes, Sassybella does deserve merit badges for being one of the first to lead the pack in the fashion blogging world – It’s content is a great mixture of Australian fashion updates and international fashion news – and many little things in between.

We recently did a call out to the industry to see who also has their ears to the ground. The rag trade is a fast-paced industry, and a few little Australia’s with some big dreams, have taken baby steps into joining the blogging revolution and taken the time to share their stories with the Rayon team. After all, it is those people who we really care about, and think its important to share the stories about the people behind the blog, and to bring them to life. We heard from loads of fashion stylists, designers, make up artists, as well as some really passionate individuals who just love fashion, and just love sharing that with their readers.

So enough "blogging on"... throughout the month of October you will be exposed to a handpicked selection of fashion bloggers. We will introduce you to the people behind these blogs and what makes their blog a stand out from the rest!
xoxox
RR

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